Mirakl’s Agentic Commerce Vision
Mirakl is embedding artificial intelligence across its organization, shifting from a consumer model to a builder model where every employee creates and refines AI agents. This approach fuels faster workflow creation, higher product quality, and the emergence of agent‑driven commerce, positioning Mirakl as a pioneer in enterprise AI adoption globally.
Enterprise AI Integration at Mirakl
Mirakl’s AI roadmap begins with cultural alignment, encouraging staff to design and own agents that automate repetitive tasks while preserving human oversight for judgment. By leveraging ChatGPT Enterprise and internally‑developed models, the company has cut documentation time by 70%, boosted support efficiency by 37%, and reduced catalog categorisation errors by roughly half. These gains illustrate how a unified AI capability can amplify value across product and operations teams.
Internal Documentation Automation
Technical writers employ ChatGPT Enterprise to generate product manuals and API references. The model, built on a large language model, drafts content that is then reviewed for accuracy, cutting authoring effort by 70% and ensuring consistent terminology across the organization.
Customer Support Agent
A dedicated AI agent answers support tickets using Mirakl’s knowledge base. The system operates in multiple languages and maintains a 96% satisfaction rate, freeing human agents to focus on complex inquiries and driving a 37% efficiency improvement.
AI‑Native Catalog Transformer
The Catalog Transformer ingests merchant product data, auto‑maps categories, and validates attributes. By automating onboarding, Mirakl reduces time‑to‑revenue by 91% and halves categorisation errors, delivering higher data quality for shoppers and merchants alike.
Mirakl Nexus Platform
Mirakl Nexus is the next‑generation infrastructure for agent‑driven commerce. It supports multi‑merchant baskets, orchestrates complex transaction flows, and integrates with retailer back‑ends, providing a scalable foundation for future shopping assistants and service bots.
Foundations in generative artificial intelligence
The entire suite relies on generative AI techniques that create and adapt content in real time, enabling agents to respond to novel scenarios without exhaustive rule‑sets.